Allow me to say immediately that I approved this theory: a versatile game we made throughout the end of the week wound up accumulating more than 2 million downloads, and got more than 30,000 new clients each day at its pinnacle, all through natural traffic. . Here is the tale of how the venture developed and how one little change expanded the quantity of downloads by 200%. Picture for post What item would it be DominoQQ advisable for me to make? I promptly concluded that I needed to make a game. At that point, it had nearly been a year since I had stopped Zeptolab (the designer of Cut the Rope arrangement, King of Thieves, and CATS) and I truly missed the rush and delight of game turn of events. This was a chance to return to this old diversion. I went through about fourteen days distinguishing and considering famous game specialties in application stores. I investigated the space, choosing likely contenders with whom I would need to seek ahead of all comers in the query items. Picture for post Following my investigation, I chose to assemble a truck test system. Without delving a lot into the subtleties, here are the reasons why I picked this specialty. It was a specialty with a great deal of natural traffic, and in particular, it was developing. Top games were getting a huge number of downloads each month (I utilized Sensor Tower for the examination). Despite the fact that there were clear pioneers in this portion, there were likewise numerous applications with more than 100k introduces each month, which showed the games were getting natural traffic differently. Most games were bad quality and adapted through advertisements. This implied their clients' lifetime esteem (LTV) was low, and they couldn't bear the cost of paid client procurement. This was uplifting news, since I was unable to bear the cost of it all things considered. These applications didn't procure clients through paid advertisements, and they were not included in application stores. They endure absolutely on natural traffic from search and application store proposals.